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White Cup

White Cup

White Cup

Status: Current Investment, looking for add-ons
Investment Date: June 2018

Industry: Vertical Enterprise Software
Headquarters: Seattle, WA

White Cup is a B2B software suite focused on sales enablement through leading CRM and business analytics tools for the distribution and manufacturing industries.

Eden’s Value-Add:
Post-investment, Eden has provided support for the Company’s expansion strategy. Our
proprietary sourcing and industry outreach led to add-on acquisitions of Tour de Force and MITS and we brought onboard a new CEO with an extensive software background to execute on our strategic growth plan. Eden has driven implementation of software systems and processes to create a scalable platform, led a Company re-branding, and have increased White Cup’s visibility with Bankers and other PE funds.