White Cup

Status: Active, looking for add-ons
Investment Date: June 2018

Industry: Technology (B2B Software)
Headquarters: Seattle, WA

A leading Revenue Intelligence platform serving the Distribution, Manufacturing and Office Technology Industries

Eden’s Value-Add:

• Accelerated growth: Provided support for the expansion strategy

• Strengthened management team:  Sourced add-on investments as well as strategic relationships with X2 and EpaCube

• Completed rebranding and increased visibility: Consolidated three individual companies into one brand, and expanded and improved the company’s financial industry profile

• Implemented structures for scalability: Implemented financial software systems and processes to create a scalable platform

• Institutionalized Board

• Navigated macroeconomic headwinds: Helped lead the company through the disruption and subsequent recovery from the COVID-19 pandemic