GARDEN CITY, Idaho, Nov. 12, 2024 — White Cup, an Eden Capital portfolio company, announced the hire of Todd Daubenberger as Chief Revenue Officer. Todd’s addition to the White Cup team aims to strengthen sales and marketing strategies, further align the Company with the evolving needs of the distribution industry, and bring his valuable insights to White Cup’s initiatives and leadership team.

With over 25 years in the distribution industry, including 22 years in sales leadership at Epicor, Todd brings a wealth of knowledge and hands-on experience to White Cup. At Epicor, he built high-performing teams and drove initiatives that helped distributors streamline operations and boost profitability. Todd’s focus of empowering distribution teams through effective strategies and technology solutions has contributed to his success in the field.

“Todd’s industry expertise and commitment to customer success make him a fantastic addition to our team,” said Matt Mullen, CEO of White Cup. “We’re thrilled to have him on board as we work to deliver even greater value to our clients.”

Todd shared, “I’m excited to join White Cup and put my experience to work for a company whose solutions align so well with the needs of today’s distributors. I look forward to helping our customers achieve measurable growth and long-term success.”

To learn more about White Cup please visit whitecupsolutions.com.